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Audience and Media Marketing Manager

Employer Gate Theatre
Job Type Marketing & PR
Location Dublin and the East
Specific Location Cavendish Row, Dublin 1
Salary €40k to €45k, commensurate with experience
Closing Date 16/09/2022

Description

The Audience and Media Marketing Manager (AMMM) plays a pivotal role in the Gate’s busy marketing team.

The AMMM should be passionate about speaking with, and listening to, our audiences; be engaged with current digital and marketing trends, with a sense of what’s coming next; be detail-oriented and data-driven; be creative and collaborative; love culture and the performing arts; and be excited and proud to be part of the Gate’s story.

SPECIFIC DUTIES – AUDIENCE AND MEDIA

  • Collaborate in the implementation of the Gate’s marketing, digital and communications campaigns to promote its extensive programme of work
  • Oversee the production of promotional materials, including posters, programmes, flyers, signage and all other collateral as required
  • Proof materials to ensure that all collateral is within Gate editorial and brand guidelines
  • Liaise with external designers, printers and other contractors when required, ensuring that key deadlines and deliverables are met
  • Collaborate in the administering of the marketing budget, including the tracking of POs and invoices, ensuring full and proper records are maintained
  • Cultivate relationships with external stakeholders with a view to developing long-lasting and mutually beneficial audience development opportunities
  • Develop the targeting of audiences for the Gate’s events, maintaining accurate and updated contacts and log all targeting activity
  • Manage invite and RSVP databases, and assist with wider event planning and management as required
  • Liaise with Front of House and Operations teams to ensure displays and signage are timely and appropriate
  • Represent the Gate at previews, opening and closing night performances, and external events as required

 

SPECIFIC DUTIES - DIGITAL

  • Manage the Gate website and its social media channels, with special responsibility for content delivery, budget allocation, paid advertising and online customer service
  • Manage the Gate’s Google Ads account to ensure the Gate maximises the potential of its monthly Google Ad grant
  • Develop, design and implement organic and paid content schedules to engage existing and new Gate audiences
  • Ensure the Gate website is updated promptly, keeping content relevant, and contributing to re-development plans as required
  • Liaise with the Box Office Manager to ensure that all performances are correctly loaded on the website in advance of on-sale dates
  • Compile and present regular reports on the performance of all digital activity
  • Coordinate our outreach to general and segmented audiences through regular newsletters and ezines, increasing engagement and conversion rates
  • Maintain audience databases, in line with GDPR best practice
  • Drive the promotion of the Gate and its work through design and video content, liaising with external photographers and videographers when required

 

KEY SKILLS REQUIRED

  • Have a proven track record of managing or collaborating on marketing campaigns
  • A track record of managing social media platforms, including paid and organic content across Facebook and Twitter
  • A strong visual sense, with experience of producing strong, engaging and professional visual content
  • Knowledge and experience working with Google Ads desirable
  • Experience in the area of budget management
  • Be computer literate, including Microsoft Office and Google Suite, and have basic knowledge of design and media packages
  • Excellent writing and communication skills, with exceptional attention to detail
  • Experience of CMS platforms, e.g. WordPress
  • Experience of email marketing tools, e.g. Mailchimp
  • Have strong people management skills, a positive and pro-active attitude

 

PERSON SPECIFICATION

  • Highly organised with excellent administration and time management skills
  • Conscientious, positive, punctual and reliable
  • Proactive and self-motivated, and works well as part of an office-based team
  • Ability to work well under pressure and juggle multiple tasks and projects at once, prioritising accordingly
  • Experience working in arts and culture preferable, but not essential

This job description is a guide to the nature of the work required of the Audience and Media Marketing Manager; it is not an exhaustive list of duties and your line manager may, at any time, allocate other tasks which are of a similar nature or level.

The Gate is an equal opportunities employer and value diversity. We encourage applicants from different backgrounds and different experience.

Apply

For details on the application and selection process, please visit gatetheatre.ie/careers.

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